I’ve been a wellness professional for over 20 years, and I’ve seen many people come into the industry with a lot of passion and drive. They want to change lives; they want to make money; they want to do everything right. But then things go wrong, and soon enough we see these same people get frustrated or even quit because they just can’t seem to get on the right path toward success. Here are some of the most common mistakes that health professionals make—and how you can avoid them:
Over-promising your capabilities or the output of your services.
It’s a good idea to be humble about your services, especially if you are just starting out. It could be tempting to tell customers that they will see amazing results in a few weeks or months, but this is not realistic. In addition, if you over-promise and under-deliver on your service, it will hurt your reputation as a fitness professional.
Frankly speaking: It’s best not to promise anything at all! If someone asks how long it will take them to lose weight or improve their health, just say that it depends on the person and the program they’re following (which is true!).
Not building a rapport with clients.
You want your clients to feel comfortable, relaxed, and happy in your presence. You want to be a familiar face that they can trust. This means building rapport with them—a process through which both you and your client grow closer over time.
The best way to build rapport is by focusing on the client’s needs and interests first: ask questions about their family or interests, show interest in their responses without being intrusive or pushy (e.g., “That sounds great! Tell me more”), express empathy when appropriate (“I’m sorry you’re having trouble finding an affordable dentist”)—and then move on from there into what it is that brought you both together in the first place (i.e., booking an appointment).
Not including testimonials or reviews about you or your service.
If you’re reading this, then you probably already know why testimonials are important. But just in case you don’t: they create trust and credibility. Let’s face it—no matter how good your service is, no one wants to work with a company that doesn’t have any positive reviews on the internet.
If you want more people to book appointments with you, then having testimonials for each service posted on your website is essential. You can also post them on social media and in your email signature (if possible).
Not being honest in marketing or business.
Honesty is the best policy. It’s also a must when it comes to marketing your business and building trust with clients. But in a world where everyone is trying to stand out, it can be tempting to bend the truth or create false impressions about yourself and your services—especially when you’re just starting out.
While this might seem like an easy way to get ahead of other health professionals by attracting more clients, it could actually tank your whole business if you’re not careful; once they find out what you’ve been up to, those clients will never trust you again. So before making any decisions regarding how honest or deceptive you should be with others (and yourself), ask yourself: Is this going to help me build my brand? Or hurt my reputation?
Bragging about what you’ve done instead of letting people know how great you are from their perspective.
Let’s say you’re a coach and a client asks for help with their business. The client wants to know what to do next. Your first inclination might be to tell them about how much you’ve accomplished in your own career, but that won’t exactly inspire confidence in them or boost their confidence in themselves.
Instead, talk about why they’re so great; why they have the potential to do anything they want with their lives (including becoming more successful). That way, when you tell them your advice is based on your experience and expertise, they’ll believe it because they already feel empowered by what they’ve learned from talking with you.
Being boastful or narrating your life in social media accounts.
Social media is a great place to show off your achievements and share the good things in your life, but it’s also a place where you can showcase the not-so-good parts of your life. If you want to be successful on social media, avoid being boastful or narrating your entire day in social media accounts.
Be honest and humble. Don’t brag about how much money you make; it makes people lose respect for you. There are many ways for entrepreneurs to promote themselves without bragging about their accomplishments or making false claims that they don’t deserve credit for (such as posting photos from other people’s weddings). Instead of boasting, focus on what sets you apart from other health professionals—the unique services that only come from working with a certain type of business owner like yourself!
It’s also important not to use social media accounts as an outlet for telling people what happened yesterday (even if it was amazing!). Although there are some exceptions such as hashtags that promote awareness around certain topics (#mentalhealthawareness), most posts aren’t worth sharing at all times simply because they’re common occurrences rather than extraordinary events worth publicizing online! As an example: “I went grocery shopping today.” Unless there’s something interesting about this statement like maybe someone saw him/her having trouble carrying groceries home due lack of mobility devices available at the store…then maybe it could work…but otherwise no one cares unless there’s something special involved here 🙂
Failure to recognize that you need to own up to your mistakes when they happen.
No one is perfect, and we all make mistakes. But some mistakes can be costly—especially when you’re running a health business.
One of the most common mistakes I see small-business clients making is failing to own up to their errors when they happen. While this may seem counterintuitive, it actually builds trust with your clients by showing that you are human and not one who hides behind a façade. Not only that, but it also allows them an opportunity to help fix whatever went wrong so that neither party feels taken advantage of or disappointed in the end result.
If nothing else, acknowledging your mistake will help you learn from it so that next time around there won’t be as much room for error in the first place!
Not keeping up with the latest medical news and information on health and wellness.
As a health professional, you’ll want to stay up-to-date on the latest medical news and research. The more informed you are, the better equipped you’ll be to provide your patients with the best care possible.
Keeping up with the latest medical trends can also help you stay ahead of them, in terms of your own health. In addition to being able to quickly identify emerging conditions and treatments that could affect people who come through your doors or work at your company, keeping abreast of relevant information will enable you as a consumer of healthcare products and services as well.
Not getting to know yourself and your weaknesses as a person and a trainer.
As a trainer, you need to know your weaknesses so that you can compensate for them and focus on your strengths. This will help you avoid making the same mistakes in the future.
Not knowing your own body type, or how it reacts to different kinds of workouts, will make it hard to train others. For example, someone with tight calves may not feel comfortable doing any weight training at all because they fear injury—but if they don’t know this about themselves then their clients could end up injured as well!
Failing to understand that setting goals is an iterative process and not a linear one.
Most people make the mistake of thinking that goal setting is a linear process. It’s not. In fact, it’s an iterative one. You need to set goals, but then you also need to be flexible and adaptable as you progress towards them. If your idea of success is unrealistic given where you are in your business at this moment in time, then what will happen? You’ll become frustrated when things don’t go as planned and give up altogether.
Setting goals will help keep you on track with your health business goals and make sure that they’re realistic enough that they can actually be achieved within the time frame in which they were set (and hopefully sooner).
Failure to realize that there are key points in your career where you need to evolve and change things up, but also maintaining consistency in delivering high quality services whenever possible.
There are key points in your career where you need to evolve and change things up, but also maintaining consistency in delivering high quality services whenever possible.
Failing to get enough sleep so that you can keep performing at a high level while rested physically, mentally, and emotionally.
Getting enough sleep is a crucial part of maintaining your health, but it’s also one of the most common mistakes people make when they have a health business.
Sleep is crucial to our overall physical, mental, and emotional performance. Sleep affects everything from our ability to think clearly and make decisions quickly down to how we feel about ourselves (or don’t) when we wake up in the morning.
When you don’t get enough sleep:
- You suffer from impaired cognitive function and memory loss during the day;
- You’re more likely to develop depression or anxiety;
- Your immune system is weakened;
- You may be at higher risk for cardiovascular disease;
- And if you’re an athlete or person who works out regularly, you’ll likely experience poor athletic performance due to fatigue caused by lack of sleep.
Not trusting the process of becoming the best you can be, on your own path, in your own way, with honest support from mentors and coaches for expert advice and feedback if needed.
- Don’t trust the process of becoming the best you can be, on your own path, in your own way.
- Don’t trust yourself.
- Don’t trust your instincts.
- Don’t trust your mentors and coaches for expert advice and feedback if needed.
And don’t forget to:
Don’t Be Dense
Don’t be dense. If you’re ever in the position of needing help, don’t be afraid to ask for it. There are so many people out there who would love to assist you with your business and can provide value, even if it is just some simple advice or encouragement. You should also never be afraid to admit when you are wrong about something. If a client asks for something outside of what was agreed upon, don’t try and avoid it at all costs—just say “yes!” You will only make things worse by trying to justify why they shouldn’t have what they want anyway.
I hope this article has given you some insight into what not to do when it comes to your health business. It can be easy to get caught up in the hype and excitement of starting a new business and it’s important that you don’t lose sight of what really matters: your clients! Make sure they get what they came for and more by following these simple steps.