You know that feeling you get when someone says something negative about your company? Maybe they’re sharing their experience with a product or service you offer, and it wasn’t very positive. It might feel like a punch in the gut, but it’s something that happens all the time to companies big and small across the globe. With this in mind, we recommend taking some time out of your busy schedule to make sure your website is user-friendly and easy for people to use—and then repeating this process every few years as technology changes rapidly!
Be consistent in your words, images, and messages.
Consistency is key. It’s not enough to just have a great website that looks pretty, you need to make sure your words, images and messages are consistent as well.
You need to be consistent in the way you speak and present yourself when communicating with your customers. For example, if you use the word “awesome” on one page of your site then it’s no good having “amazing” elsewhere on another page because this will confuse visitors who are trying to follow what it is that sets you apart from other websites!
Your photos should all be consistent in style – for example don’t mix up photos taken by different photographers as this will confuse customers about who made each photo and why they were used – maybe they were all shot by one photographer but using different lenses?
Don’t over-complicate simple things.
Don’t over-complicate things.
Use simple language and short sentences. Use lists, bullet points, images and white space to make the content clear and easy to follow. Also use subheadings so that people can quickly scan the page without having to read it all in one go.
Keep it minimalist.
Minimalism is a design style that emphasizes what is essential. It’s about getting rid of the clutter and focusing on the essential. It’s about using the right tools for the job, not just tools that are easy to get your hands on.
If you’ve ever seen a website with a lot of content, but only one result in Google search results (one page), then you might have wondered: “How did they do that?”
Use large images.
Images are one of the most powerful tools you can use to convey meaning, add impact to your message, and help sell your product or service. There are a few ways you can use images on your site in order to make a positive first impression with visitors.
- Use large images for headlines and calls-to-action. Large images will immediately catch the viewer’s attention. They also convey meaning without having to read any text or content under the image (which is especially useful if it’s an image heavy site).
- Don’t overdo it with large photos though! If there’s too much going on in an image, then it won’t stand out as being important or interesting enough for users’ eyes—so keep things simple!
Optimize your headlines.
Font size and color are important because they can instantly convey the tone of your content. Make sure you optimize headlines with a font size of at least 24px, and make sure that it contrasts with the background in order to be visible.
If you want to make your headline stand out even more, add some bold or italic text as well! The best headlines have both an attractive font style and a ton of contrast between them and their background.
Headlines also need to be easy-to-read so that people can quickly skim over them without getting distracted by any fancy fonts or colors. If you want to make it even simpler for readers, try using Arial instead–it’s one of the most common fonts on the internet today!
Write CTA buttons as you would text a friend.
If you’re looking to create a CTA button that speaks the language of your target audience, consider the following tips:
- Keep it short and sweet. Be specific and use numbers.
- Use action words like “save,” “start now,” or “join.”
- Write in a conversational tone (like you would text or talk to someone).
Simplify your forms and make the process smoother.
- Use a single field per question: Don’t ask your users to enter their name and email address, then ask them to click on a link to see the next step. This can be frustrating and tedious, especially if they don’t know what they need to do next or how many steps there are in total.
- Use the same language for each question: Make sure that all of your forms use the same terms so that users don’t get confused about what’s being asked of them.
- Make it easy to find your form and fill it out: While filling out forms can seem like an inconvenient step in making purchases or signing up for services, not having one at all can be even worse for users who might want more information about your business before deciding whether or not it’s right for them. It’s important then that you make sure any forms are easily accessible from as many pages as possible so people don’t give up before finding them!
Keep it short and simple; don’t use too many questions or fields in your form.
The point is: keep it short and simple, don’t ask for too many questions or fields in your form. If you need more information, ask for it in a separate email or phone call. If you’re asking for a lot of information, make sure it’s worth it!
Use “Friendly” error messages when mistakes are made by visitors in descriptive language.
- Use “Friendly” error messages when mistakes are made by visitors in descriptive language.
- Don’t make your visitor try to guess what went wrong or what to do next, since they won’t bother and will leave the site.
Do usability testing before launch to see how users interact with the website before it goes live for everyone to see.
Now that you have a plan in place and your website is ready to go live, it’s important to set up some usability testing before launch.
Usability testing is when you ask people who aren’t affiliated with the company or involved in the project (known as “users”) to test out their new website. This allows you to see how users interact with your site, so you can make any necessary changes before launching it for everyone else to see. You can also get valuable feedback about what works well on the site and what needs improvement.
Your website is an extension of your company and identity, so try to make that shine through.
Your website is an extension of your company and identity, so try to make that shine through. Your website should be consistent with your brand in terms of design, feel, usability and content. The key here is to create a professional-looking site that is easy to use. Make sure it has a search function and is optimized for mobile devices as well.
Now, you know what makes a great website and how to make yours one of the best. If you’ve taken our advice, you should have fewer mistakes on your site and a more streamlined process for users to follow. This will lead to more conversions and more sales as well!