Who doesn’t love a good internet post? Whether it’s a funny GIF, an inspirational quote, or a recipe for baked goods that will make everyone you know want to be your best friend forever, there’s something exciting about the idea of sharing your thoughts with the world. That excitement is why many people decide to start their own blogs and websites. But just because you’ve decided to try your hand at blogging doesn’t mean that all of your posts will be gold—and it definitely doesn’t mean they’ll all get read by anyone other than yourself!
Luckily for all of us who are interested in making our web content more engaging (and therefore more likely to attract new followers), there are plenty of things we can do as writers and editors alike that can help our writing pop off the page: from using video and images within text blocks; incorporating tags into our writing; breaking up long paragraphs into short sections (this one might not work so well for essays); having clear titles on every post; integrating our website with other platforms (like Facebook); having specific goals behind every piece you write; testing different headlines until finding one that works perfectly well on both Search Engines and potential readers’ mindsets; knowing when not to overdo something like posting too much per day/week/month/year—you get my drift here…
1. Use tags
- Use tags
Tags are words or phrases that describe the content of a post. They are used to categorize and find posts, as well as help people find your website or blog through search engines like Google. Tags should be relevant and descriptive; for instance, if you’re writing about how to make a cake in vanilla frosting, you might use “cake” as one of your tags, but not “vanilla” because it’s obvious from reading the text that this is what flavor you’re using. Tags should be used to help people find your post as well; these could include things like “recipes,” “desserts,” or even just “cookies.”
2. Break up the text
- Use bullet points
Bullets help break up long text and make it easier to skim, which is a good thing. The more you can break up the page, the better; this reduces the chance that visitors will get bogged down by dense paragraphs of text.
- Use subheadings
Again, using subheadings makes your content much easier to scan. Subtitles are also helpful when you have a lot of information that needs to be broken up into sections or categories—like if you were writing a blog post about “10 tips for website owners” (like we did!). It’s easier for people who don’t want to read all 10 tips at once to just look at each section one at time instead of trying their best not fall asleep while reading through them all consecutively! Plus they’re great for SEO purposes too!
3. Don’t be shy about using videos
Videos are the perfect way to communicate your message. They can help explain how to use a product or service, provide a behind-the-scenes look at what you are doing and they can even be used to promote your business or product. The only thing that matters is that your video is engaging and easy for your audience to understand.
4. Make it shareable
- Make it shareable. It is important that you make your site as shareable as possible, and the best way to do this is by making it easy for people to share with their friends. Adding social media buttons (e.g., Facebook, Twitter) will help with this significantly and make it easy for your visitors to share content on the platforms they use most often.
- Make it easy for people to save your content in other places if they want a copy of something that you’ve written or published on your website—you might not know what platform someone prefers when saving information about something like a product purchase or an article about their industry; therefore, make sure you have options available so that everyone has what he wants!
5. Integrate with your other platforms
Promote your website on other platforms.
If you’re a blogger, it’s important that you have a consistent brand across all of your social media platforms. This will not only help establish your credibility as an expert in your field, but it’ll also make it easier for people who follow you on one platform to find out about new content on another platform (i.e., Facebook followers subscribing to updates via email). By promoting the same content across all these channels, you can increase traffic and build stronger relationships with followers, which ultimately leads to more sales.
Also be sure to share links back to any blog posts or articles published on your website; this way, people who enjoy reading them will be able to easily return when they want more information!
6. Have a purpose behind every post
- Define the purpose of your page.
- Define the goal of your page.
- Define the audience for your page.
- Define the content for your page.
- Define the tone for your page.
- Define the style for your page.
- Define the format for your page.
7. Always include an image in your posts
Images are a great way to break up text and make a post more visually appealing. You can use these images to illustrate points, provide context, or otherwise enhance your content.
When choosing the right image for your blog post, keep these tips in mind:
- Make sure it’s relevant to the topic of your blog post. Don’t just throw random stock photos into every article—that’s lazy! Think about how your image will support (or detract from) what you’re trying to say, and choose wisely.
- Use alt text on each image so that people with disabilities can understand them without having to rely on visuals alone; this is especially important if you have visual impairments yourself but still want others coming back for more of what I have here at my site since all my content is accessible through voice commands!
8. Use a headline analyzer to perfect your titles
If you’re looking to perfect your headlines, then a headline analyzer is the best way to do so. With a headline analyzer, you can ensure that your titles are engaging, clickable and interesting. The following are two examples of how to use a headline analyzer:
- Make sure that each paragraph has a title. Sometimes writers forget about this step because it’s more intuitive for them when they write their paragraphs in long form than it is when they write them as headlines on separate pages. A good rule of thumb is that each paragraph should have one main idea which can be described in three sentences or less (exactly what we did above).
- Now take those headings and run them through your favorite automated headline testing tool like Buzzsumo or HubSpot’s Headline Analyzer to see which ones get clicked on most often by readers at large—and adjust accordingly!
9. Never stop testing and learning
Never stop testing and learning. Testing is a way to learn what works and what doesn’t. Don’t be afraid of testing. If you’re not sure which tests to run, start with small ones that focus on one thing at a time (such as the headlines on your homepage). It’s also important not to worry about what other people are doing—just because one person or company has found success with something doesn’t mean it will work for everyone else! Experiment with different types of content like webinars, podcasts or infographics that help drive traffic back to your site.
10. Publish consistently, but don’t overdo it
There is a sweet spot: posting too much will lead to people unsubscribing, but posting too little will make you look unprofessional. If you’re not sure how often to post or what type of content to publish, take a look at other popular blogs in your niche and see how often they post. Don’t forget that consistency is key—it shows readers that you are reliable and consistent with your content and their expectations.
Posting on social media sites is best when their site has these tips in mind
Posting on social media sites is best when their site has these tips in mind.
- Use tags. The search function on most platforms is pretty good, but it’s not always accurate or comprehensive. Tags help people find your content when they’re searching for something specific, and they help you improve the odds that your post will appear in someone else’s newsfeed if they have similar interests to yours.
- Break up the text into paragraphs of no more than two lines each (unless it’s an image-only post). Keeping things short and sweet makes them easier to digest than long paragraphs packed full of information! Text heavy posts tend to get lost among all the photos anyway so make sure yours stands out by breaking up those big chunks of prose into bite-size pieces!
Remember, it doesn’t matter how good your content is if nobody sees it. But if you apply these tips and tricks to your social media strategy, you’ll see your engagement rates soar. You’ll be amazed at how quickly the results start piling up—and they will continue long after the initial investment has been made!