What is SEO ?

SEO is the best way to make sure that you rank high and get more organic traffic to your site. It’s a structured set of practices that allows you to optimize your site for search engines and improve its organic reach.


Keywords are words and phrases that describe the content of a web page. The more relevant your keywords, the better chance you have of getting people to visit your site. Search engines use keyword density to rank pages in their search results; so if you have lots of long tail keywords (keywords containing less than three characters), this can help improve your ranking on Google or Bing.

Keywords are important because they help search engines determine what your web page is about. You should also include some short tail keywords (less than one word) so users can find what they’re looking for when they type in general terms like “music” or “books” into Google’s search box by typing those phrases into their browser’s address bar instead of just entering an exact phrase like “music”.


Images are one of the most effective ways to help your website’s content resonate with search engines. Search engines can’t read text, so they need visual cues to determine what you’re talking about. If you have an image on your page that shows a product or service and makes it clear to users what they’d be getting from purchasing it, then that’s going to help improve SEO in two ways:

  • Search engines will recognize the image as being relevant for a given query (e.g., “cat toys”).
  • The alt tag and title tags enhance readability by providing context for images (e.g., “Cat Toy”).


Content is the heart of SEO. It’s what search engines use to determine how relevant your site is to their users, and it’s what Google considers when determining where you should rank in the search results.

Content can be anything from a blog post or article, to an FAQ page, products pages on your website and more. The key thing about content is that it needs to be unique (not copied from other sites). If you have duplicate content on multiple pages then this will lower your rankings because there will be less value for people who visit those pages than if they saw something new every time they came back again later down the line!

Meta tags

Meta tags are hidden in the code of a webpage, and help search engines understand what your page is about. Keywords are one part of meta tags: they’re what you use to describe your content on Google’s search results pages.

In this example, we see two different versions of “SEO”—one with keywords like “search engine optimization” (SEO), and another with more general terms like “internet marketing,” which would be more appropriate for an article on how to build an email list.


Backlinks are links from other websites to your website. They’re a great way to get your content noticed by search engines, and the more backlinks you have, the better.

You want to be careful with how many quality links you create on your site. If they’re not relevant or high-quality (that is, if they don’t point directly at the most important pages on your site), then Google may penalize them for being suspiciously self-generated content—and this can hurt both SEO and user experience for everyone who views that page!

SEO is a way to make it easier for your content to be found by search engine web crawlers.

SEO is a way to make it easier for your content to be found by search engine web crawlers.

This means that when someone searches on Google, Bing or another search engine, they will see your website as one of the results. The more relevant you make the content on your site so that it matches what users are looking for in their search results, the higher up these results will appear in the SERPs (Search Engine Results Pages).


SEO is a way to make it easier for your content to be found by search engine web crawlers. It’s a big part of what makes our website such an asset, and the world’s largest source of information on the topic. We hope this article has taught you what SEO is and how you can use it in your own work!

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